Hermosa Riders stocks a wide selection of boards, gear and beach essentials and offers rentals and guided lessons for beginners through progressing surfers. Instructors provide patient, safety-focused coaching and local knowledge to navigate rip currents and advancing waves, though the break may be challenging for absolute first-timers.

Jackalopes Surf Shop offers a wide selection of boards and quality gear, with convenient daily rentals, helpful extras like rash guards and valuables storage, and staff who match boards to skill and size and share local surf knowledge. Lessons are available and they work flexibly with payment; a few guests sometimes note unclear pricing or occasional brusque service.

Solo Bueno Surf Cafe Spot offers a cozy, laid-back surf-cafe vibe with excellent coffee, fresh food like açaí bowls and sandwiches, and friendly, accommodating staff. The focus is clearly on the café experience rather than surf gear, rentals, repairs, or lessons, which are not mentioned.

Stay True Surf Shop in Playa Hermosa offers a well-curated selection of surfboards (including Florence and Hayden shapes), gear and beachwear, plus surf lessons. The staff is friendly, knowledgeable and helpful with board choices and local conditions, and the tidy, conveniently located shop also handles rentals and basic repairs.